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Founded in 2012, Hawaiian Products is a heritage-driven beauty brand rooted in a real family history with the Hawaiian Islands. Our story begins long before the company itself — with the generations who came before us.
During World War II, our great-grandfather served in the U.S. Navy at Pearl Harbor. On the morning of the attack, our grandfather, then only 11 years old, watched the planes fly overhead. Hawaii became woven into the fabric of our family from that moment forward. Years later, our parents chose Oahu for their honeymoon, continuing a legacy of connection to the islands that has never faded.
That lineage is the foundation of Hawaiian Products — not a marketing angle, but a personal truth.
Over decades of visiting the islands, we developed a deep appreciation for Hawaii’s rare botanicals, grown in nutrient-rich volcanic soil and a climate unlike any other on earth. These ingredients are not simply beautiful; they are exceptionally potent, culturally significant, and deeply tied to the spirit of the land. Our formulations honor that tradition.
Every Hawaiian Products creation is crafted in small batches using the highest-quality natural botanicals sourced from the islands and abroad. No fillers. No shortcuts. No compromises. Just pure, intentional ingredients chosen for their effectiveness, integrity, and origin. It’s an honor to share these creations with you.
